The HOTH's video: What to Know Before Buying PPC

PPC advertising requires a very specific skillset! Schedule a strategy session with our experts to learn about how to do it effectively: https://www.thehoth.com/ppc-strategy-session/ If you're in the market for (pay-per-click) services, you shouldn't buy until you consider these four things! 0:54 - Will PPC work for my business? 1:30 - If my SEO is doing well, should I invest in PPC? 1:57 - What kind of budget works best for PPC? 2:27 - Why should I outsource PPC? In this video, we're talking to our PPC Campaign Managers to figure out the four PPC questions they hear all the time. They're going to break down the details of PPC so that you can better determine if purchasing PPC services is the right move for your business. : Will PPC work for my business? A lot of businesses wonder if PPC is something that will work for them. Understandably, you wouldn't want to spend money on PPC advertising if you didn't think it was going to work. But as Clayton explains, PPC can absolutely work for your business! : If my SEO is going well, should I even invest in PPC? If your website is bringing in organic search traffic, you've already got a huge leg up on your competition. So why consider PPC? Well, Becca says that approximately 60% of users that visit your website will leave and NEVER come back. With PPC, you can target these users directly, keeping your brand in front of them when it matters most. In this way, PPC can help you bring back customers who would otherwise be lost forever. : What budget works best for PPC? Every business has a different PPC budget, but how much can you expect to spend for the best results? At The HOTH, we encourage businesses to start with at least $1,000/month in ad spend. This gives most businesses enough flexibility to target the most valuable customers and ensure that they receive a return on investment. For more competitive industries, we recommend starting with about $5,000 to $10,000/month in order to compete. But don't worry, we do all the heavy lifting! : Why should I outsource PPC? It's simple: by letting the experts handle your PPC, you can spend more time focusing on the growth of your business. The HOTH is a certified Google Partner, proving that we are trusted by Google to handle the PPC campaigns of your business. Every single one of our campaign managers are also Google certified, proving that they have mastered the curriculum necessary to drive results in PPC advertising. So don't risk losing thousands on Google Ads! Let us take care of your PPC at The HOTH. To learn more or schedule a call with one of our team members, visit the link below: https://www.thehoth.com/ppc-management/ Subscribe to stay up-to-date with all of our latest content! https://www.youtube.com/c/TheHOTH?sub_confirmation=1 Visit our website to learn more about the best SEO strategies, or to check out our awesome SEO services! https://www.thehoth.com/