The Hindu's video: How two engineers gave struggling handloom weavers hope The Hindu

For several weavers in Tamil Nadu, the COVID-19 pandemic hit them hard. Orders had dried up, and they were struggling to make ends meet. Two young engineers, Ashok Jegadeesan and Prem Selvaraj, came to the rescue. They founded Yaazh Naturals in 2014, a company that seeks to add value to traditional handwoven products. To empower weavers and revitalize traditional handwoven products, Ashok and Prem introduced herbal-dyed yarn and fabric at their plant in Pullagoundampatty in Salem district.   Yaazh’s products gained popularity not only in India but also in the US and European markets, with their turnover reaching Rs 2.5 crores last year. This remarkable journey continues as Ashok & Prem aspire to make Rs 4 crores this year, all the while preserving the essence of handloom weaving and empowering artisans. Read the full story: https://www.thehindu.com/news/cities/Coimbatore/two-youths-from-komarapalayam-in-tamil-nadu-revive-handloom-weaving/article67164858.ece Reporting: Soundarya Preetha M. Production: Shibu Narayan and Shikha Kumari Video: Shibu Narayan Voiceover: Lalitha Ranjani Thank you for watching our video! You can subscribe to our channel here: https://bit.ly/3c8Adi6 Visit https://www.thehindu.com/ for the latest updates, analysis, opinions, and more. You can also download our apps: Android: https://bit.ly/3nboBEi iOs: https://apple.co/3EDCwt4 The Hindu is committed to keeping you up-to-date with information on the developments in India and the world. We promise to deliver quality journalism that stays away from vested interest and political propaganda. You can support us by subscribing to our digital offerings here: https://bit.ly/3emywiz Follow us: Twitter: https://twitter.com/the_hindu Instagram: https://www.instagram.com/the_hindu/