The Inkjet Conference's video: TheIJC 2016: Variable data in industrial inkjet printing

TheIJC is the world's biggest event dedicated to inkjet engineering and inkjet chemistry. Book now at at http://theijc.com for 24-25 Oct 2017. Can’t wait for October 2017? Browse through our YouTube channel or purchase the 2016 proceedings at http://www.esma.com/shop/theijc SUBSCRIBE TO THIS CHANNEL TO RECEIVE UPDATES ON THE NEXT PRESENTATION RELEASE Florian Fässler from Wifag-Polytype presents during The Inkjet Conference 2016 "Variable data in industrial inkjet printing" Mass customisation is often mentioned as an important driver for digital printing – but can emerging industrial inkjet printing applications easily adopt existing variable printing solutions which are already well established for transactional printing and labels? This presentation will highlight the important factors for variable data in industrial inkjet printing: What applications exist, and which ones are likely to create an added value? What technological requirements and current solutions exist? How can variable data be defined and what life cycle does it have? Wifag//Polytype as the market leader in direct-to-shape inkjet printing for metal and plastic packaging is often confronted with these very questions and is working together with its customers to meet the demanding innovation requirements of the market.