The Pitch Queen's video: Why You Should Celebrate Small Wins in Business

Are you celebrating ALL of your business wins? Do you ONLY celebrate the big wins, or are you taking the time to note and celebrate small victories, too? Catharine Arnston has a thirty year career as an international Attache for the Canadian British Governments, publisher of an international magazine and Founder of three startups. But in 2009 when her younger sister was diagnosed with breast cancer and advised by her oncologist to change her diet to an alkaline one because it could help her heal, Catharine put her career on hold to help her sister. In the process, she discovered algae, the most alkaline, nutrient-dense plant in the world that no one seemed to know about. Catharine knew algae would be a game changer for the world if she could just help Americans understand it. And this is when ENERGYbits was born. Here are a few key secrets we talked about in this episode: * Michelle introduces Catharine Arnston. * Catherine shares about her business, and how it got started. * Catharine had NO knowledge of her industry when she started her business, and she started from the ground up! She had to learn her product, her market – everything! * She started researching algae to help her sister, but it ended up changing her life. * Catharine found that people knew that they needed more greens in their diet, they just didn’t know how to incorporate them into their diets. * “I’m trying to build an industry, not just a company.” ~ Catharine Arnston * Catharine shares about her experiences with venture capitalists, and why she chose to say NO to them! * If you’re thinking about applying to be on Shark Tank, remember, it’s like a full time job. * “Never give up on your dream, no matter how big it is.” ~ Catharine Arnston * “The success that you’re going to see comes from putting one foot in front of the other every single day.” ~ Catharine Arnston * Catharine found that as they marketed their product as a sports nutrition product, the industry had NO place for it. * Their NO didn’t come from customers: it came from the industry! * This led to a pivot in the business, and they began working with chiropractors and those in the wellness industry to market to them to sell to their patients, who were used to alternative wellness products. * “By staying open to opportunity, we found our perfect spot.” ~ Catharine Arnston * Entrepreneurs can be so close to their product that they miss the opportunities that are slightly “outside the box.” If you’re not paying attention to opportunities, you’ll only find NO. * Catharine shares some of the unique struggles of being a smaller brand. * You’ve got to celebrate small victories: the big wins, and the small wins. * Let go of the feeling of not being enough: focus on what you have accomplished. * Earn success a little bit at a time: Catharine found all of her retailers just one at a time.  * Most of the time, the company that you start with is not the one you will end up with: learn how to be ok with that. * Catharine shares what she would tell her younger self. Listen to the full episode here: http://bitly.com/successunfiltered **** Success Unfiltered has interviewed some of the most unique guests; from multi-seven & eight figure entrepreneurs, post-Shark Tank vets, authors, performers and investors. My guests share the most intimate and inspiring stories about the raw truth of rejection, being told NO, being vulnerable, and overcoming adversity. I host some of the most successful people on the planet that share their insights about how it really is in business and in life and how they overcame obstacles to create extraordinary success. I created this podcast to help you, the entrepreneur, close any deal that comes your way, sell more products & services, overcome obstacles, and turn a NO into “YES” so you can serve more people and make a difference in the world. I know it can be done through sharing unfiltered stories from extraordinary individuals who successfully overcame obstacles in their life to achieve success. My goal is to help you break through barriers and provide you more tools in your tool-box to help you achieve your goals and dreams! **** If you liked this video, subscribe to my channel for the best sales tips and talks on how to sell without being sleazy and close any deal that comes your way so you can serve more people and make a difference in the world: http://www.thepitchqueen.com/youtube *** Follow me: Facebook: https://www.facebook.com/thepitchqueen/ Twitter: https://twitter.com/thepitchqueen LinkedIn: https://www.linkedin.com/in/michelleweinstein/ Instagram: https://www.instagram.com/thepitchqueen/ Success Unfiltered Podcast: http://bitly.com/successunfiltered Website: http://www.thepitchqueen.com