The Trade Desk's video: Identity 2020: The Future of Addressable Digital Advertising

Growing concerns regarding consumer privacy are forcing all industry participants to rethink their identity strategies. The Trade Desk is partnering with IAB to create a new, gold standard of consent and open-source identity management that puts consumers in the driver’s seat. * How well do we think consumers understand the value exchange of the internet — which makes amazing content, free of charge? * How can the industry work together to create a scalable approach to privacy that is built to meet evolving customer expectations? Speakers: Andrew Casale (Index Exchange), Michelle Hulst (The Trade Desk), Chris Guenther (News Corp), Amanda Martin (Goodway Group) Moderated by: Dave Pickles (The Trade Desk)