TheRichest's video: How Cricket Became a 5 3 Billion Dollar Sport

The commercial future of cricket was in doubt at the turn of the century as it struggled to attract audiences. It is now the second-most valuable sporting franchise in the world, behind only the NFL. The story of how one country changed the fate of cricket is told here. Cricket is one of the most watched sports in the world. It has become immensely popular around the world over time. Cricket is not only a sport, but also a business that’s worth upwards of $5.3 billion in one country alone. There are hundreds of millions of cricket fans in India, and the biggest games draw more viewers than the Super Bowl. A single game reached over 167 million viewers a few years ago. The sport is now attracting waves of US investors. Due to the loss of the Indian Premier League rights, Disney+ lost over 4 million subscribers in 3 months. We’re going into a deep dive into the amount of money generated by cricket, particularly in India & Pakistan, how much the sport is worth via television, where the money goes and how much some of the biggest stars make. Subscribe: youtube.com/@TheRichestFacts?sub_confirmation=1 CHAPTERS: 00:00 Intro 00:53 A Global Sport 02:20 U.S. Investments 03:15 Expensive Team 05:21 Broadcasting & Media Rights 06:50 The Rise of T20 Cricket 08:05 Sponsorship & Brand Associations 08:41 Merchandising & Licensing 09:08 Player Salaries 10:11 Outro Written by: Wilder Weir Narrated by: @WilderWeir For copyright matters please contact us at: legal@valnetinc.com