Think School's video: This Indian Brand is ruling the Wine market of India :Sula wines case study

⭐️ Think School’s Communication course with an exclusive workshop on Chat GPT included: https://thethinkschool.com/sp/communication-masterclass/ Disclaimer: The views and opinions expressed in this video are those of the presenter and do not necessarily reflect the official policy or position of the alcohol brand mentioned. This video is not intended to be a form of marketing or endorsement for the alcohol brand or for the consumption of alcohol in general. Alcohol is injurious to health and can cause serious health issues when consumed irresponsibly. We strongly advise against excessive or underage drinking. VIDEO INTRODUCTION: Sula Wines is one of the most incredible companies in the Indian business ecosystem and they have established such an insane dominance in the wine industry of India that while Fratelli Wines has a total land acreage of 240 Acres, Grover Zampa has 460 acres but Sula alone has an acreage of 2600 Acres!!! Which is more than its next 3 competitors combined!! and what's even more mind-blowing is that, in spite of having 5–10 times more inventory, while Fratelli has an average inventory time of 595 days, Grover stands at 878 days, Sula has an average inventory time of just 465 days!!! Which means inspite of Sula producing 5–10 times more volumne of wine, it is able push its products at a wayyy faster pace than their competition and Sula has been such a dominating player in India, that even the biggest winemakers in the world have not been successful in India!!! As a result, Sula stands as the indisputable king in the Indian wine industry with a market share of 52% So in this episode of the Underrated Indian Business Maharaja series, let’s try to understand, How did Sula wines go from being a humble start up to becoming the King of the Indian wine market? What were their business strategies that helped them get so far ahead of their competition ? And, most importantly, as students of business what are the lessons and study materials to help you understand Sula and the wine industry of India better? Think School is a Digital School that we all deserved, but never had ►►Check out Think School's Online courses: https://www.thethinkschool.com ⬇️Our Top 2022 Playlist Geopolitics: India is Trapping China - https://youtu.be/I7vz7Ym82_4 Oil Giants Crushing Europe - https://youtu.be/aGVtLubW9q0 Israel’s Secret Strategies - https://youtu.be/ec9Nwka9kBg China vs India Military Strategy in Ladakh - https://youtu.be/tTlwfnZAdQk Upcoming US Recession Affects Indian Economy - https://youtu.be/HofmLFn6MTo Best of Business: 1. Asian paints - https://youtu.be/jGT6ob8hV6M 2. Amul - https://youtu.be/nnwqtZiYMxQ 3. Haldiram - https://youtu.be/Z7P-t_yc8gE 4. Malboro - https://youtu.be/6-tS7-IhCbI 5. Lijjat Papad - https://youtu.be/EdpoEmifW7M ►Books Everyone should read: 1. Sapiens: https://amzn.to/3wIqqtG 2.Jab Jab Jab Right Hook: https://amzn.to/3eb36ym 3.Presuasion: https://amzn.to/3nF4Xi8 4.Start with why: https://amzn.to/2R7UHCW 5. Culture code: https://amzn.to/3tfaxsZ 6. Hooked: https://amzn.to/2R9G9CM 7. I will teach you to be rich: https://amzn.to/3AUDLSO 8. From Third world to First: https://amzn.to/3yQSjAV 9. This is Marketing: https://amzn.to/334VNlL 🎧 Want to buy the equipment we use? 1. Our Laptop: https://amzn.to/3z66odv 2. Our Mic: https://amzn.to/3liQQyi 3. Camera Stand: https://amzn.to/3z8l3ov 4. Mobile holder for stand: https://amzn.to/3xgCF25 5. Laptop: https://amzn.to/3gMYXRi ✅Study Materials: Drhp paper - https://www.bseindia.com/corporates/download/380455/Sula%20Vineyards%20Limited%20-%20DRHP_20220719121719.pdf https://www.icicidirect.com/mailimages/IDirect_Sula_IPOReview.pdf https://sulavineyards.com/pdf/Industry-Report-Sula.pdf https://maitri.mahaonline.gov.in/PDF/Grapes_Processing_Industry_Policy_2001.pdf ✅To support our work you can donate here: https://www.instamojo.com/@thinkschool