Title's video: TITLE - Change is a Teamsport

The word iconic is thrown around too much nowadays. But what is a true icon? An icon can be a person, a building, a place, or, yes, even a sneaker. It represents a concept ora movement with great cultural significance. Only a few sneakers in history have reached this status, but I think we can all agree that when it comes to the Adidas Superstar, it is a true cultural icon. What makes the Superstar so special is that it is a sneaker for ​every generation that you can wear with a look that recognizes the past while continuing the legacy of the generations that have worn it before. Video by Roberto Brundo