UVM Continuing Ed's video: Social Media Storytelling Certificate Program UVM Info Session

Marketing has changed dramatically over the last 10 years—especially in the last six months! Consumers have more power than ever when it comes to what they see and buy online. It is now up to marketers to go beyond traditional advertising campaigns and find ways to build a relationship with their audience. And one of the best ways to do that is by telling a story. The University of Vermont's 4-week, online Social Media Storytelling Professional Certificate course is designed to help social media marketers understand the key components of storytelling and how they can apply these principles to their digital marketing campaigns. In the recording of this informational webinar, Social Media Marketer and course instructor Tyler King explains how the course will help students find new ways to create lasting relationships with their audiences, learn how to use social media to tell a compelling brand story online, and find ways to create content that will be shareable. Learn more about Social Media Storytelling Professional Certificate and other Digital Marketing courses from UVM here: https://learn.uvm.edu/program/digital-marketing-at-uvm/uvm-digital-marketing-school/