E-commerce in India has transformed significantly, driven by affordable smartphones and widespread internet access. Valued at $70 billion in 2023, the market is projected to exceed $300 billion by 2030, fuelled by urban and rural consumers alike. Improved logistics and digital connectivity have extended e-commerce to rural areas, enabling brands like Flipkart, Amazon India, Zepto, and Blinkit to expand their reach and revenue.
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VARINDIA's video: India s E-commerce War Heats Up
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