VERO True Social's video: The Right Monetization Model for Better Social: Ayman Hariri and Peter Hollens

Sign up to become a founding creator: https://brand.vero.co/creators-program Join us on VERO: https://vero.co/site/get-the-app VERO's Product Roadmap: https://vero.co/site/roadmap CONTEXT VERO CEO and Co-founder Ayman Hariri and creator and entrepreneur @PeterHollens discuss how social platforms can do more to help creators build sustainable careers with new approaches to creator monetization. A recording from a live conversation at VidSummit 2023. 00:00 Better business model, better social. 00:21 Who is Peter Hollens. 00:44 What VERO is building and why. 01:02 VERO’s subscription-based model. 01:19 How the business model empowers creators. 01:51 VERO's vision for the future of social. 02:54 Unlocking the biggest value creators can achieve on a social platform. 03:31 Building with creators. 04:27 VERO acquired a regulated stock exchange. 05:19 The importance of Membership and Ownership for creators. 06:11 Understanding the value creators provide social networks. 07:18 “The heart and soul that make up a social platform is you.” 07:23 Thoughts on the ad-led model of social. 07:55 Treating VERO Members as customers to serve. 08:47 Big tech social models are causing creator burnout. 09:21 What algorithm free social unlocks for creators. 09:27 The evolution of social sustainability. 10:17 Building VERO with the community. 10:35 Sign up to VERO to become a founding creator. AYMAN HARIRI Ayman is an ambitious, progressive investor with a passion for responsible technology. Spurred by his travels, cultural exchanges, and frustration with the traditional one-size-fits-all model of social media, Ayman aspired to create a social networking platform that protects user privacy and prioritizes genuine connection over engagement. Ayman's vision led to the genesis of VERO, an ethical social network optimized for connection, not addiction. Follow Ayman on VERO - https://vero.co/ayman PETER HOLLENS Peter, based in Eugene, Oregon, is a renowned creator and AI advocate with over 8 million followers. A professional a cappella artist since 2011, he founded Legendary Vocals, building it to 3.6M ARR. With a total of over 1.5 billion views across all his channels, he's collaborated with brands like Disney, Warner, and artists like Brian Wilson, Jason Mraz, Hunter Hayes, and Gladys Knight. Peter's entrepreneurial spirit extends to advisory roles at Patreon and Spotter, and he's the founder of InHouse Creators, a company that empowers businesses to unlock their full potential by collaborating with in-house creators. A passionate speaker at industry events like VidCon, he's a leading voice in leveraging AI in content creation and beyond. His mantra, "Don't just build FOR creators, build WITH creators," reflects his commitment to innovation and collaboration in the $250 billion creator economy. Follow Peter on VERO - https://vero.co/peterhollens VERO We’re building a next-generation social membership network. Join VERO as a founding Member now, and your membership is free for life. CREDITS Filmed by VidSummit Co-produced by SpaceStation Edited by Maria Kalavrezou Intro Music: Pixabay