Walo Fenton's video: CBC Radio - IDEAS Program - It s cool not to shave 1980

The Story: Both are intellectual, witty and iconoclastic. It's not surprising Pierre Elliott Trudeau and Marshall McLuhan are friends. In one letter to Trudeau, McLuhan wrote there was a subconscious reason the former prime minister has The Story: Both are intellectual, witty and iconoclastic. It's not surprising Pierre Elliott Trudeau and Marshall McLuhan are friends. In one letter to Trudeau, McLuhan wrote there was a subconscious reason the former prime minister has grown a beard while in Opposition. McLuhan believed it was because Trudeau wanted to cool his image several degrees. Trudeau agrees and explains how McLuhan suggested looking for a razor if he wanted to "hot up" his political image again. Did You Know?: • McLuhan was also friends with Canadian pianist Glenn Gould and corresponded with Yousuf Karsh, Ann Landers and Ezra Pound. • McLuhan applied his hot and cool media theories to political candidates. He said Trudeau was "cool" because he had charisma and grace, whereas American president Richard Nixon who lacked charm, especially on television, was "hot." • Democrat Al Gore grew a beard and put on weight after Republican George Bush defeated him in the 2000 U.S. presidential election. 
Credits: Medium: Radio Program: IDEAS Episode: Marshall McLuhan: What If He Is Right? Broadcast Date: Nov. 17, 1980 Host: Derrick de Kerckhove Guest(s): Pierre Elliott Trudeau Duration: 2:11 Photo Credits: CBC Still Photo Collection, Toronto