adgully's video: Crisis Management in the Age of Social Media : IMAGEXX 2023

Crisis management is the process of preparing for, responding to, and recovering from a crisis situation that threatens an organization’s reputation, operations, or stakeholders. In the panel discussion at IMAGEXX 2023, the PR industry event, experts discuss about the challenges and best practices of managing a crisis in the digital era. According to them, real time monitoring is essential in this connected world and the role of social media influencers is extremely important in today's world. The session was chaired by: Amit Mukherjee, Senior Assistant Editor, The New Indian Express, and the panelists included Kamna Hazrati, Founder at KH Advisory, Nandini Chatterjee, Chief Marketing & Communications Officer at PwC India, Nivedeeta Moirangthem, Country Communication Manager at IKEA India. World