areyoucreative's video: David Lubars

David Lubars Chairman, Chief Creative Officer, BBDO North America Since David has been at the BBDO helm, hes overseen the agencys transformation into a 21st century version of a kick-ass 60s New York agency. In other words, the company is maintaining its brilliance in traditional mediums but also creating extraordinary things for clients in emerging ones. The result being that, today, BBDO is the dominant creative force in the city the most awarded agency in the world in 2008 according to The Gunn Report and a recipient of "Agency of the Year" honor at Cannes along with multiple other industry accolades. Following his first full year as Chairman and Chief Creative Officer, the agency was named Agency of the Year by all of the leading trade publications (Ad Age, Adweek and Campaign). This was based, in part, on BBDOs record-setting new business performance. In fact, the agencys kick-ass 60s offering has helped attract more than $1 billion in new business on average in each year that David has been on board, converting around 75% of its new business pitches. New business wins include Monster.com, Best Buy, Bank of America, Sony, Starbucks and J&J, to name a few. Creatively, BBDO is delivering the broadest array of innovative new media ideas of any agency, big or small. More important, the work is also delivering results for its clients. This year, for example, its HBO Voyeur project, a multimedia, multi-platform experience, swept virtually every category in Cannes, winning a record-setting ten Lions including the Grand Prix in both Outdoor and Promotion, en route to reinforcing HBOs position as the premier storyteller and content provider. Other innovative ideas, such as GE's "One Second Theater" and "Imagination Theater," turned DVR and on-demand technology to GEs advantage, resulting in viewers actually seeking out and spending more time with GE commercial content. A prime time television show for Gillette delivered an audience equal in size to summer episodes of Desperate Housewives. Viral films and guerrilla events for Havaianas drew thousands and helped successfully launch the brand in New York. The "Inner M" digital platform for M&M's attracted more than two million visitors in the first months alone, spending upwards to ten minutes at a time online. A unique 2Day Sales Event for Target featuring the magician David Blaine, broke all Black Friday company sales records. Most recently, Ram Challenge, a multi-platform, multi-channel event built to demonstrate the out-tough, outsmart capability of the all new Dodge Ram, has already generated a 200% increase in sales leads .