brandgineering's video: Content Marketing School: How to Make Money from Conflict

http://www.brandgineering.org No Conflict, No Story Conflict. Like it or not, it is one of those thing that is essential to a story and adds spice. In fact, the essence of all great stories is great conflict. How could that be in marketing? Well, if you write a funny story, the essence of comedy is irony; which, is conflict. Should you compare your method to another, that is conflict. Black and white is CONFLICT! Presenting a problem and a solution is conflict! All great stories have conflict. But, you say "Marketing copy is not a dramatic story!" And, I say bull sh—-! The best marketing copy has drama and has the same structure as a screenplay. The best marketing has drama! Drama requires conflict! Carl Hartman is a former executive with a major American television network, reality television producer and co-founder of Brand.gineering. His best-selling book Brand.gineering: A 14-Step Powerful & Profitable Brand Development Blueprint for the Digital Marketing Age, is available exclusively on Amazon.