Studio 31 Media Archive's video: WAVE News Midday Open and Promos 1 18 2022 New Logo

News open, bump to break, promos, and a rejoin from the 11am newscast on the Gray-owned NBC affiliate serving Louisville, Kentucky. Recorded on Tuesday, January 18, 2022. Starting with this newscast, WAVE resurrected a logo it used in the 1960s, and dropped the channel number from its branding completely. This logo is still on the station's building even though the exterior was resurfaced and restored in the past few years. Personally, I think this relaunch is underwhelming and I'm not a major fan of it. I really like the open, of course, and it is a major improvement over anything that comes from Gray's corporate designers. Everything else is the standard Gray package though, meaning aside from the opens and bug, there was no change to the package that debuted around this time exactly one year ago. I also do not like that the channel number is not referenced in the logo. The music continues to be The Rock by Stephen Arnold Music and Drew Patterson is still the voiceover artist. Anchored by Brian Shlonsky with weather from meteorologist Tawana Andrew. ©2022 Gray Media Group and WAVE-TV, no copyright infringement intended. For educational and historical purposes only. We do not profit off of this video.