iGNITIATE's video: iGNITIATE - R D is where it starts Mindset is how When means if the ROI can follow

You want real innovation ? R&D is where it starts. Mindset is how. When means if the ROI can follow Over and over in the "innovation" game the same issue arises - what is innovation? A Schumpeter definition of innovation from 1934 states innovation or development is/are new combinations of new or existing knowledge, resources, equipment, and other factors yet distinguished from invention. Invention is not for commercialization rather a "unique" success after many attempts where efforts succeed functionally or scientifically to solve X or create Y. Is "innovation" then just another pseudo-definition for new product development? Often yes when used incorrectly. That is because Schumpeter was expressing a socially accepted way of "innovation" in the 1920's and 1930's rather than later where he was more "direct" in 1942. For the full story, tools and details visit us at: 1) http://www.ignitiate.com/you-want-real-innovation-rd-is-where-it-starts-mindset-is-how-when-means-if-the-roi-can-follow/ - and - 2) https://www.youtube.com/watch?v=ZBGMNUxGHrA - and - 3) https://ignitiate.blogspot.com/2019/02/you-want-real-innovation-r-is-where-it.html See just a few of our client's international successes at: - http://www.ignitiate.com/iGNITES/ _Goals - http://www.ignitiate.com/iGNITES/ _Strategy_+_Analytics - http://www.ignitiate.com/iGNITES/ _Design_+_Innovation - http://www.ignitiate.com/iGNITES/ _Program_+_Change_Management