moneycontrol's video: How Thumbs Up won the Indian Cola race against Coca-Cola and Pepsi Moneycontrol

After the exit of Coca-Cola from India in 1977, Thums Up was introduced by Ramesh Chauhan of the Parle group. Thums Up soon dominated the Indian soft drink market until Coca-Cola returned in 1993. Coca-Cola, a beverage giant with deep pockets, bought Thums Up but could not dethrone it from the top spot. The question is why and how Coca-Cola was able to buy Thums Up and what all things Coca-Cola did to kill Thums Up and failed. Check out the video to know the entire story. , Moneycontrol is India's leading financial and business portal with in-depth market coverage, analysis, expert opinions, and a gamut of financial tools. A part of Network18, moneycontrol.com is the most influential destination for stock market news and advice, business news, and news about the Indian and global economy. Subscribe: https://bit.ly/moneycontrolyoutube Follow us: Visit https://www.moneycontrol.com/ Facebook: https://www.facebook.com/moneycontrol/ Twitter: http://www.twitter.com/moneycontrolcom Instagram: https://www.instagram.com/moneycontrolcom/