The Collaborative LLC's video: The Collaborative: Episode 45 Founder HighlightHER Arielle Chambers

The Collaborative, established in 2020, is hosted by Sydnee Walker and is focused on connecting seasoned veterans in the Sports and Entertainment Industry with aspiring Journalists and PR Professionals via virtual and in person fireside chats. Arielle Chambers joined us for our June session. Arielle Chambers is a multi-media journalist, host and women's sports and culture amplifier based in New York City. She utilizes storytelling to amplify the voices of women and magnify their excellence. Intentionally staying on the women's side of things, Chambers seeks to show girls and women, world-wide, that their potential is limitless. Chambers received higher education from both the University of Oxford (UK) and North Carolina State University (NC), studying New Communication Media and English. Post-university, she took her talents to major sports leagues like the NBA, NHL and WNBA, in in-game entertainment. It was there that Chambers saw the discrepancy in visibility of women's sports coverage. She realized the immediate impact she could have on the league if she were to just conduct her own interviews and post them online. ​ Chambers has since dedicated her efforts to grassroots coverage and the utilization of social media to close the coverage gap. Most notable in the implementation of social media, Chambers coined the phrase THE WNBA IS SO IMPORTANT, which ultimately became Twitter Sports’ WNBA 25th Anniversary Campaign. She has been a reporter for the WNBA and NCAA women's basketball, covering multiple WNBA All-Star games, NCAA Women's Final Fours, and ACC Women's Basketball Tournaments. In early 2019, Chambers founded Bleacher Report's women's platform, HighlightHER and has grown it from the very beginning to now over 200,000 instagram followers and counting. HighlightHER is one of the fastest growing women's sports platforms. We enjoyed discussing how the representation she saw as a young girl made her realize there was space for her in this industry, how her platform, HighlightHER and now globally recognized phrase “The WNBA is so important” have sparked change across women’s sports and her advice to students and young professionals who are looking to make their mark within the sports industry. CONNECT WITH THE COLLABORATIVE: Website: https://www.thecollaborativex.org/ IG: https://www.instagram.com/thecollabor... TW:https://twitter.com/xcollaborative?s=21 CONNECT WITH ARI: IG: https://www.instagram.com/ariivory/?hl=en TW: https://twitter.com/ariivory?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor LinkedIn: https://www.linkedin.com/in/ariivory/ CONNECT WITH HIghlightHER: IG: https://www.instagram.com/highlighther/?hl=en TW: https://twitter.com/HighlightHER?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor CONNECT WITH SYDNEE: Website: https://linktr.ee/sydneewalker IG: https://www.instagram.com/sydnee_walker/ LinkedIn: https://www.linkedin.com/in/sydnee-walker/