YouTube Marketing with tubics's video: YouTube Subscriber Rate: What s a good rate and how to improve it

The YouTube Subscriber Rate: Learn with Bea why the YouTube subscriber rate is important and how it's calculated. What are benchmarks for a good subscription rate? And how can you encourage more people to subscribe? The first question is pretty easy to answer and will be obvious to most of you: The more subscribers you have the easier it will be to grow the number of views and watch time on each new video that you post. So you don’t fight for single views anymore. Subscribers mean a fan community that will give you a stable number of views on every video. Usually the view-through-rate of your subscribers is also higher than the average because they already know what to expect from your videos. The question if your videos are engaging viewers to subscribe is harder to answer. To get good benchmarks we did a thorough study on hundreds of YouTube channels and that’s what we found: We divided the channels in different categories: 1. Star YouTubers (more than 100.000 subscribers) 2. Advanced YouTubers (more than 1.000 subscribers) 3. New YouTubers (less than 1.000 subscribers) 4. Big Brand Channels 5. Small Brand Channels 6. Gaming And then we calculated the subscription rate which is the number of subscribers / 1000 views. Why does it make sense to put the number of subscribers in relation to the overall views of a channel? Every view by someone who is still not subscribed is a chance to win a new subscriber for your channel. So of course if your videos have 10.000 views on average your chances to get a new subscriber are 100 times bigger than if your videos have only 100 views on average. So, what is maybe surprising is that the range of subscriptions between big and small channels or YouTube creators and brand channels is not as big as you might think. For all of the channels that we inspected the subscription rate, so the rate of subscribers / 1000 views was between 0.7 and 19. For 60% of the channels it was between 2 and 10 subscribers / 1000 views. Based on our research we defined 3 different ranges: -) Channels with a good subscription rate generate more than 5 subscribers / 1000 views. -) Channels with an average subscription rate generate between 2 and 5 subscribers / 1000 views -) Channels with a low average subscription rate generate less than 2 subscribers / 1000 views. So now there’s 2 ways to calculate your very own subscription rate. You go to our website https://www.tubics.com and simply put your YouTube channel URL in the form here and you will get several metrics and suggestions on your YouTube channel including the subscription rate. You take a piece of paper or a calculator and put in the numbers of your YouTube channel in the following formula: subscribers / views *1000 Let’s take the example of a well known brand from my home country Austria: Red Bull. This is pretty good although some YouTubers like The ACE family or Rice Gum have significantly higher subscription rates. But what can you do to earn more subscribers? Here are 5 tips that will raise your subscription rate significantly: Ask people to subscribe to your channel at least one time in every video. Ideally, at the end. Tell people in the “About” section what they can expect from your channel. Clearly mention your target group and what makes your channel unique. Change your watermark into a subscription button. Watch how this is done in a great video by Brian Dean - https://www.youtube.com/watch?v=h-3eJn89StI&t=829s Publish videos on a regular basis like for example once a week and refer to the topics that you will address in the future. So if people are also interested in these topics they are very likely to subscribe. And last but not least: Add a prominent subscribe button to your endscreen like the one you will see soon after this video here. ▬About tubics ▬▬▬▬▬▬▬▬▬▬▬▬ Tubics is a software that helps businesses and YouTube creators to rank their videos better on search engines like YouTube and Google. This works in a similar way to search engine optimization (SEO) for websites, but just for YouTube videos. Users receive concrete suggestions for optimizing their videos and can implement them directly in the software. Why tubics? Companies and creators invest a lot of money and time in their YouTube channels. Yet many are struggling with low video views. Better video metadata helps to make the video easier to find and thus reach more viewers. Sign up free at https://www.tubics.com ▬ More Videos ▬▬▬▬▬▬▬▬▬▬▬▬ Subscribe to tubics: https://goo.gl/u73XvP All tubics videos: https://goo.gl/cgGiDX Jan's German Channel: https://goo.gl/4HNJUw ▬ Social Media ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ► Facebook: https://www.facebook.com/tubicsteam/ ► Twitter: https://twitter.com/tubics1 ► LinkedIn: https://www.linkedin.com/company/tubics ► Website: https://www.tubics.com ▬ Imprint ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Imprint: https://goo.gl/DHpT3E