wocomoCULTURE's video: Combining science and art: How Nobumichi Asai creates a new virtual reality

Nobumichi Asai is a graduate in the department of science of Tohoku University, he is the creative director and technical director of WOW inc., a visual design studio based in Tokyo, in the famous Shibuya district. The studio creates multimedia art, projection mapping and music videos. Nobumichi is renowned for his ability to combine his scientific background and creative and innovative skills, with a strong component inspired by the Japanese cultural and philosophical tradition. International success came with live projection mapping on the face of Lady Gaga during the performance in honor of David Bowie at the 2016 Grammy. He is currently developing the virtual reality diver experience of the famous sci-fi animated film "Ghost in the Shell". In this personal portrait, Nobumichi Asai explains the motivation and higher aim of his art. Watch the whole series: http://bit.ly/IAM-SERIES Subscribe: https://goo.gl/VITuUt Follow us on Facebook: https://www.facebook.com/wocomo This episode is part of the series "I am - Creative Things from the World", that tells the story of people that extend their reason of being in the Art. The story of the creative process takes the traits of social and identity success, covering the motivation and urgency that lead the Artist to the expression of himself. The series tells fragments of life, sacrifices, disappointments, emotions, conflicts and resolutions, by centring the narrative on the works and the character of the protagonist, its history and the context in which it moves. "I am" is the story of an Artist. "I am" knows the artist in the broadest sense of the term: performer, digital artist, filmmaker, musician, breakdancer, photographer, etc. with particular attention to the new Arts and references with the contemporary world. The intent is to tell the character, works and context in a narrative flow type documentary, using the recorded voice of the character as a leading thought (without a static interview) edited on the images of everyday situations, from work in the studio to the little things where the details describe the character. The narrative of the artistic sphere is made through the thought and the emotion of the character that tells in a simple and spontaneous way what it thinks about the work that is creating in that moment, compared to his poetic and the context in which it works. This makes art accessible to the viewer because it is explained through the sensations and without didacticism.