yBC.tv's video: Sahar Hashemi: Research and innovation

I have sort of a funny thing about research. People I think in large companies who rely too much on market research. I think the problem with market research is that; it's not done by you, it's done by some researcher whose being paid by the hour, about a business they don't know. And they've just gone off and sort of written a report. And yes it's good to have that information at your fingertips, but it's no substitute for you putting your shoes on and going and doing the research yourself, because you’re going to have amazing insights, you’re gonna see the obvious gaps. You’re going to see the problem, you gonna see the opportunities. So that's what I think it's just there's sort of too much reliance I think, on market research in large companies. And I just think it gives you almost historical data. But for innovation, you need to actually immerse yourself, you need to do the research yourself. Sahar Hashemi, Entrepreneur & Best Selling Author Interview via Harvey Thorneycroft http://harveythorneycroft.co.uk/