4 Best Marketing Campaign Ideas for International Women's Day
About International Women's Day
International Women's Day is just around the corner. Celebrated on 8th March every year, this occasion marks the celebration of all the inspiring women out there who have contributed to society with their own unique ways. The event holds immense significance for people as well as brands as it brings forth important issues such as gender parity and women empowerment at the forefront.
In this digital age, most brands out there are striving hard to establish a unique digital footprint in the highly competitive marketing industry. Hence, with events like these, you can also elevate your marketing campaign strategy to not just strike as a brand that offers appealing products and services but as an entity that is as human in essence as you are. So here are some of the best marketing campaign ideas that can help you tailor your marketing calendar in the right direction.
The article will cover the following topics:
Thought-provoking video campaign
Special deals/offers for female shoppers
Host a giveaway
Shout-out to inclusive work spaces
The essence of International Women's Day
Instead of being a brand that lures its female audience on the premise of Women's Day just for the sake of it, be someone who understands the essence of what it means to be a woman in the first place. International Women's Day is not just another date in the calendar. This day aims to recognize and honour the political, social and cultural contributions that women make in the society at large.
The day also persuades us to think about their role as being much more than what they are perceived to be. But it won’t come as a surprise that some people don’t believe in celebrating Women's Day on just one day of the year while others believe that the day offers a great opportunity to celebrate women the way they should always be celebrated.
With such differing perspectives floating in the market and reflecting in the digital space, the day presents a great opportunity for brands to leverage online mediums to showcase their version of meaning associated with Women's Day. If your brand is someone that cares for its female counterparts more than they show, then here are 4 best marketing strategies that will help you express your brand without words.
Marketing strategies that stand out
THOUGHT-PROVOKING VIDEO CAMPAIGN
It is needless to say that visuals offer an excitement and attractive appeal than mere words could ever give. So, this concept is more about a content format than the actual theme of the day. Nevertheless, brands can leverage the power of visuals to create an engaging and meaningful campaign for their audience this International Women's Day. As a brand, you can focus on any specific issue that resonates with your own brand identity. For example: a Women's Day video campaign by Zivame featured influencers who had a discourse on the kind of challenges they faced while shopping for plus-size lingerie. Similarly, you can also ask your users to share their experiences and build up on user-generated content to promote the cause.
SPECIAL DEALS/OFFERS FOR FEMALE SHOPPERS
Women's Day is not just any other day in our festive calendar. It is a reason to make those feel special who take care of our needs and well-being in more ways than one. In order to do that, you can offer some special deals and discounts to female shoppers. Or better, you can turn these deals into a contest by asking your female users to post content related to the event and offer deals and exciting offers based on those entries. A little healthy competition never hurt anyone. Right?
HOST A GIVEAWAY
Instagram as a social networking platform has grown immensely over the years. With a viewership of more than 1 billion users across the globe, the platform is popular among both Gen-Z and millennials. Considering such figures, one of the best ways to enhance the reach of your campaign and bolster engagement is hosting a special Womens Day-themed giveaway. There are people on the platform who know some inspirational women figures in their lives they get motivated by or women themselves who wish to celebrate their own individuality. To tap into this diverse audience base and attract maximum eyeballs, you can ask your followers to nominate an inspiring woman in their lives or answer questions like “What does Women’s Day mean to you” to win exciting prizes.
SHOUT OUT TO INCLUSIVE WORK SPACES
No matter which industry you belong to or what your brand sells, appreciating the contribution of businesses that promote inclusivity in the workplace, equality in opportunities and promote diverse voices are worthy of recognition. So this International Women’s day, give a loud shout-out to all those empowered businesses that are not only making their mark in the digital space but also helping other small businesses to get one step closer to their goals.
Times are changing and so are perceptions. Where once women were considered to be someone who must be confined in the domains of home, today those same women are travelling to space, climbing mountains and breaking every stereotype that once stopped them from fulfilling their ambitions. Ultimately, It’s up to you and your creative strategies to decide how your brand wants to be portrayed in the digital space. We are just here to help you make the best of this day!!